our story

the search for the perfect sauna hat

The sauna is our reset button. The heat, the quiet—it’s our time to unplug. We wanted to find a hat to make our sauna experience even better.

We searched far and wide but couldn’t find anything that looked and felt right. We just wanted something that was premium, natural and effective.

the answer was wool

We went looking for the perfect material. Something natural, high-quality and local: Australian Merino wool. It’s nature’s original performance fabric. It’s breathable, soft, and the dense felt is a fantastic insulator against intense heat.

our commitment

That’s why we started FELT.

Our mission is simple: create well-crafted sauna hats that look and feel premium.

We don’t compromise on quality, which is why we only use 100% Australian Merino wool felt.

welcome to FELT.

Thanks for being here. We hope our hats help you get more from your sauna.